What lies behind a prosperous car business? The secret of a successful automotive commerce is photo editing. The main reason is that first impressions can change the decisions of customers. So if you are in a car business and would like to improve your sales, then you need to pay attention to your products’ photos in the first place.
Improving the photo editing part of your operations is a great way to be more competitive in this tough business industry. It is important to note that both on-side and online car images are equally important to bringing new sales or to boost your marketing.
Impressive and realistic images are sufficient to grab customers’ attention, however, incomplete or imperfect photos can badly affect your business. As we know, it is almost impossible to capture perfect shots due to human and camera limitations. Therefore, editing raw photos is so much important.
Car photo editing services
Some car businesses have their own team of photo editors and photo retouchers. However, most automotive dealers outsource this part of their work to professional photo editing services in order to maximally focus on car production itself. Basically, image editing services offer a complete solution: they turn raw shots into eye-catching professional photos in the quickest time and at a reasonable price. So by outsourcing the car image editing processes, most businesses gain value, lower their operational costs and increase their efficiency.
Online commerce
The number of online stores is increasing at a very fast pace and the past year due to COVID-19 changed the way how businesses are run. Most businesses have turned to online sales, launched their e-commerce platforms and became partners with huge commercial sites. This trend led to an enormous number of photos to be uploaded on cloud. Online photos of products/services became the only way to tell customers what the business is offering.
Techniques
Basically, in a car photo editing process, experts apply a lot of Photoshop techniques to produce the best car image to satisfy the customers. Here we are describing all those editing options that are used to edit car photos.
- Color correction
Color correction is the first and one of the important approaches for your website commitment. Changing colors and correcting the colors of your car images is not a very complex task, but it still requires some expertise and a focus on the perfectness. Post processing the raw car photos is an intelligent way to achieve great color feeling in images. It is the step to achieve the color cast which is desired in cars.
- Reflection
Glass reflection selection is an excellent technique from a marketing perspective. However, you need to be very careful in this process since overusing this technique can spoil valuable shots. Experience and professional car image editors know which the golden middle of applying reflection. They can distinguish the photos when this technique is overused or underused. Therefore, you need to do a thorough research on choosing your photo editing outsource company.
- Vehicle Background Removal
Fresh and transparent backgrounds help to concentrate on the main spot – the car itself. Background removal eliminates the potential distraction from your photos and pulls clients’ focus on your product.
For those who are in the business of selling used cars, they need to show their products in their best look: experts can remove any kind of scratches and spots easily. So removing all types of unwanted objects is as important as other ways of improving car images to increase the focus on cars.
- Shadow Creation
The more realistic your vehicles look, the more attractive they are. A perfect slight shadow is the good way to make static photos more realistic. The shades applied to the car images can add extra extensions in cars to perform better in online marketplace.
- Motion blur
Many automotive fans love speedy cads. A simple photo of a fast automobile cannot represent its speed. In this case, photo editors are asked to add motion blur effects so that the image looks dynamic or live.
In general, there are great advantages one can find in automobile photo editing:
- It helps to represent car images in a best way;
- It helps to remove unwanted objects like car numbers, unwanted sports and background for advertising purposes;
- It helps to show picture in a more colorful way
- It helps to stand out in a competitive car business
The list can be continued further. Therefore, it is very reasonable for car dealers to make a contract with professional and cost-effective photo editing service companies like Bulkediting.com.
