Have you recently started an e-commerce business but are not sure about how to photograph your products so as to reel in every potential buyer? If you’re nodding to this, then this post is for you! Photography plays an important role in increasing the appeal of e-commerce products, irrespective of the product type. E-commerce photo editing services can definitely help you get the best photos for your e-commerce products, but not everyone can afford them, and I get that. So, instead, you can make use of the creative product photography tips below to make your products stand out!
You choose the equipment so the buyers can choose you!
If you’re looking to photograph your products by yourself, buying the right equipment is the first step in e-commerce photography. As there are many types of equipment available, you’ve to be careful to select one that suits your needs. The main equipment used by e-commerce photo editing services are cameras, lenses, and tripods. The prices range from a few dollars to a few thousand dollars. So, what you should buy should depend on the size of your business. If yours is a small business on a budget, investing in expensive photography is not necessary. My suggestion is to use an iPhone, which is equipped with the best camera features and will give you the DSLR look effortlessly. You can look for other budget alternatives for lenses and tripods as well.
Get the lighting and styling right!
The next step is styling and lighting up your product the right way. By using the best lighting positions and types of light, you can make your products look as appealing as they are in reality. Let’s say we are photographing jewelry today. E-commerce photo editing services commonly place the jewelry products at the center of a white background and light them up using both natural and artificial lights. Sanitizing liquids are used to clean the ornamental items to make them as shiny as possible. For clothing photography, using lint removers can be a game-changing styling tip. They will remove the dust from your products and make them squeaky clean. After all, who would buy dusty old clothes, right?
For props, we go minimalistic!
When it comes to props, e-commerce photo editing servicescommonly use hangers, especially wooden ones, to hang the clothes as they look more aesthetic. A single-color background is always preferred so as not to compete with the clothes you’re trying to sell. Stands and flowers can be used to showcase smaller products like cakes, while models can be hired to showcase the pageants and rings. A pro tip is to keep the props as simple as possible because the main agenda is to make the product look good, not the prop.
Finally, making the product look delicious!
What is E-commerce product photography incomplete without? The answer is pro shooting techniques and photo editing skills. Using different angles and showing unique perspectives of the product is mandatory. I recommend using a 360-degree photography technique to show the product from all possible angles because you never know what will catch the buyer’s eye! When it comes to product photo editing, I always recommend using the Adobe photo editor, especially the updated Lightroom edition, which has a lot to offer. If you are not sure how this works, here’s a quick editing guide for e-commerce products on Adobe Lightroom.
Takeaway
If you’re still worried about whether your photography skills are up to the point of luring in customers, all you need to do is get started. Keep the above creative product photography tips in mind, and you’ll eventually figure out what works best for you. Happy clicking, you can do it!
